Data-enabled retail: Stand Out For Good leverages BigQuery to improve marketing and customer experience

What we did

By talking to different stakeholders and gaining an understanding of SOFG’s marketing and data warehouse pain points, we were able to find a way to unlock the most value from the company’s data. Our teams built SOFG an Enterprise Data Platform (EDP) on Google Cloud:

• Removing SnapLogic and other redundant cloud vendors from their existing tech stack
• Ingesting data into Google Cloud Storage
• Moving from SQL DataVault to BigQuery to support exporting and analyzing key marketing metrics
• Adopting an Extract, Load, Transform (ELT) model to accelerate development and create a new data model that supports business metrics
• An accelerated 6-month timeline to help them get to value faster

Pythian designed and built a modern data platform that addressed SOFG’s key needs and pain points. This allowed the retailer to further optimize and personalize their marketing efforts by providing a richer and more accurate view of SOFG’s customers.

"Pythian is an extension of our team. I trust them because they understand what we are and what we need. This is very valuable as we move away from managing technology and enabling business outcomes.”

Joergen Scheuer-Larsen, CIO