A large global retailer did not have the internal expertise to use and analyze their large volume of shopper data. The company turned to Pythian because of their extensive Google Cloud and advanced analytics expertise to help them perform advanced analytics on the cloud, enabling them to answer critical questions about in-store buying behavior. They were aware of the fact that they could influence revenues based store merchandise placement. However, they also knew that purchasers’ reactions were not the same across all the store locations. The challenge was how to customize retail merchandising displays so they could simultaneously deliver a good shopping experience and maximize revenues in all of their stores.
“By modernizing our data warehouse with Google Big Query we were able to put a massive volume of in-store behavioral data to work to market to our clients in much more targeted and effective ways.“