Pythian creates AI opportunity roadmap to help ECB effectively analyze cricket footage on Google Cloud Platform

Company Overview

The England and Wales Cricket Board (ECB) is the single national governing body for all cricket in England and Wales, headquartered at Lord’s Cricket Ground in London. ECB was looking at leveraging Artificial Intelligence (AI) to analyze recorded footage from cricket matches.

Business Need

ECB wanted to be able to analyze more cricket matches than their manual process allowed and be more consistent in the analysis. They turned to Pythian to evaluate opportunities, to assess available data and to establish an AI roadmap to automate video labeling and expand cricket recording footage analysis beyond the capabilities of the human eye.
Read MoreLess


ECB enlisted Pythian who had recently helped ECB with a cloud-based data platform that enabled ECB to to unlock the value of their data by integrating disparate data sets for greater insights. Pythian and ECB then turned to Google Cloud Platform because of its Machine Learning (ML) capabilities and cloud elastic compute and storage capacity that enables the assessment of large samples of sports game video footage, including televised footage, analyst-recorded footage, and specialized Hawk-eye captures for multi-dimensional ball trajectory analysis. Pythian analyzed samples of recorded matches and associated historically labeled events and its attributes, such as start of the delivery, overs, runs, wicket type, ball line and length, to assess suitability for ML solutions and applications of Google Vision API and TensorFlow-based deep learning models.
Read MoreLess


ECB has confidence investing in AI solutions on GCP knowing how modeling feasibility and risks stack against potential business value and have clarity on the next steps to take.

Explore Pythian’s popular services:


  • Google Cloud Platform
  • Google Vision API
  • Google Cloud Storage

Looking to learn more about Data Science?