Pythian helps CrowdTwist drive engagement through analytics.
A loyalty program company needed to better deliver on its engagement solutions. Pythian’s data science team used advanced analytics to deliver a solution.
What we did
- Built a user model, leveraging Facebook ‘likes’ and client IDs as distinct features that would reveal customer preferences
- Provided insight into the optimal spend per channel for each user, which translated into actionable outcomes for the end client
- Amazon Redshift
- Advanced Analytics Services
- Big Data Services