AEG is a leader in the live entertainment industry, with a global network of venues, sports franchises, music brands, integrated entertainment districts, and ticketing platforms. Every year, AEG promotes 32,000 shows and live events at hundreds of AEG-affiliated venues, entertaining more than 100 million guests. AEG CIO Bill Martin had a vision for connecting with customers and enhancing the fan experience, which would in turn boost AEG’s brand and bottom line. AEG had a massive opportunity to use big data to communicate with clients in a more personalized and timely way, fundamentally changing the customer’s experience for the better at AEG events and venues. Martin identified simple but important changes that could be made, such as simplifying the parking experience, helping people find their seats quickly and ultimately even engaging in real-time with the event itself. In order to gain the insights needed to turn this vision into reality, AEG chose Pythian's Enterprise Data Platform.
Vice President, Business Intelligence & Digital Analytics at AEG Worldwide
With 100 million guests and more than 32,000 live events every year, we were swimming in data. Pythian has played a key role in helping us manage and make use of this trove. Their Enterprise Data Platform on Azure empowers us to, among other things, cut costs, integrate our ticketing and sales data, and better target our marketing efforts. Thanks to Pythian and Azure, we finally have the big data partners we need to support our growth.”