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The First Cut is the Deepest: Avoiding Costly Mistakes in Cloud Spend Optimization

The First Cut is the Deepest: Avoiding Costly Mistakes in Cloud Spend Optimization


Wasting your way to chapter 11 It’s an accepted industry estimate that around 30-33% of cloud spend is wasted1. In my ...

7 min read
How Google BigQuery can help marketing teams do more with their data

How Google BigQuery can help marketing teams do more with their data


Data is the ultimate business differentiator, which every marketing team knows. It can help you stand out from your ...

3 min read
How Retailers Can Personalize the Customer Experience Using Google BigQuery

How Retailers Can Personalize the Customer Experience Using Google BigQuery


Retailers have always had to adapt quickly to changing market conditions. But the pandemic accelerated the need to ...

3 min read

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