Paul Spiegelhalter

Recent stories

How Marketers Can Leverage Google Cloud ML to Model Total Customer Lifetime Value

How Marketers Can Leverage Google Cloud ML to Model Total Customer Lifetime Value


Marketers know that the key to success is to focus on customer experience. But to truly be customer-centric at scale, ...

4 min read
How to Improve Customer Segmentation Through Improved Data Quality

How to Improve Customer Segmentation Through Improved Data Quality


If you’re a marketer looking to do more with customer segmentation, then you need good data. From there, you can set a ...

3 min read